SENS Fitness Podcast Ep. 15 - Loren Mason-Gere of Rolf Prima

On this episode of the SENS Fitness Podcast Jim talks with Loren Mason-Gere of Rolf Prima. The two discuss the history of Rolf Prima wheels and the wheel industry as a whole. Loren shares his insights on where the industry is headed, Rolf’s share of it, plus what consumers need to understand and research before purchasing a set of carbon wheels. To close, Jim asks Loren about his favorite Thai dishes and his tolerance level for spicy foods!